Apple Grrl

Did you catch the iPhone commercial at the Oscars tonight? Now that Cisco and Apple have reached an agreement over the use of the name (an agreement which is greatly in Apple’s favor), Apple has been greenlighted to sell the phone in June, though no price has been disclosed.

Featuring a “Hello?” montage from movies over the past few decades where actors and cartoon characters answer their phones by saying “Hello?”, and beginning with a shot of a rotary telephone, the iPhone commercial was short, sweet, entertaining and to the point. It did the job of showcasing the product while generating interest by not answering any direct questions very well.

In a nod to the ongoing debate with Cisco that had not been resolved at the time the commercial was made, you’ll notice Apple does not name their new product by name even once during the commericals - it simply provides a contant visual of the sleek little phone. Smart advertising, Apple. Also, thanks for making it different than the iPod commercials and the Mac / PC commercials.

Tags: Apple, Hello iPhone, Hello Apple Commercial, Oscars

Author: Leslie Poston, © 2007, All Rights Reserved

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