Fortune and Forbes Honor Apple
Fortune names Apple “Best Retailer” and Forbes names Apple the 7th “Most Admired” company. Apple continues winning accolades like these for its outstanding service, quality products, unique retail experience and innovative design. It’s funky ad campaigns and unusual marketing strategies definitely serve to help keep it in the “most likely to succeed” and “most popular” spots in the technology yearbook.
For example, Apple encourages indirect marketing through spoofs like this parody from Mad TV:
Not many other companies are so comfortable with being the focus of a joke like this, but Apple is. Sure, like any company, they work diligently to protect their brand names and brand feeling, the recent skirmish over the iPhone trademark being a prime example. They also have very specific requirements for using their logo in a permanent place on your web site or blog, as they should. It’s refreshing to know that they have a sense of humor and political awareness that allows them to hang on to their cutting edge market vibe. It’s easier to have cutting edge products than it is to have a cutting edge image – Apple does both.
Author: Leslie Poston, © 2007, All Rights Reserved
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