Apple TV Coming To A Target Near You
Apple is reaching out to the masses by tapping the discount box store with the slightly “edgier” reputation (Target) to sell it’s hip new Apple TV. Each Target will have a fully functional Apple TV display using a High Definition Television, which will give users a chance to disprove the rumors that Apple TV doesn’t have the chops to play well with High Definition screens.
Apple’s choice of Target over other discount box stores like WalMart or KMart reflects their desire to market to a certain “hip” demographic, as reflected in their current “I’m a Mac. And I’m a PC.” ad campaign. Target has been known over that last few years for going out of its way to tap into the market for people seeking hip, edgy trends at an affordable price. They have been using top designers to design their clothing, furniture and household products, so introducing Apple is a perfect fit for their target (sic) market.
Apple TV is currently being offered at Target online for $299 USD, and is scheduled to hit Target stores by the end of the month.
Author: Leslie Poston, © 2007, All Rights Reserved
Hire Me On 
April 20th, 2007 at 12:12 pm
Finally, a way for me to check out this thing called, ‘Apple TV’, without waiting for download (dial-up, yuk!), or having to impulse purchase it. Thanks, I’ll be in line at Tar-chez (a southern term, learn it) the first day available. LBP
April 20th, 2007 at 1:32 pm
YES!!! Looks like I am getting that “bad boy” at TARGET!!!
THanks for the tip!
April 20th, 2007 at 2:04 pm
I can not WAIT to get the Apple TV! It will go so nicley with my APPLE computer /IPOD/ and soon PHONE
Everything APPLE