AppleGazette echoed exactly what I was thinking when I read about the NBC brouhaha the other day. I thought Apple handled it just right – letting NBC shoot themselves in the foot. Sure enough, NBC compounded the problem they’d created by then signing with Amazon’s Unboxed service to distribute their content. Too bad for the short sighted NBC, Unboxed is not compatible with any OS other than Windoze.
I think AppleGazette is right in saying that now would be the time to add DVR capability to the AppleTV unit and increase the hard drive size. They’d have to be careful though – loyal to Apple as I am, I wouldn’t want to switch from my current DVR (dual channel) to a single channel version. I flat out watch too much TV to not be able to watch one show while recording another, or record two at once if I’m out of the house. I hope Apple seizes the moment, and the customers, with a strong DVR move.