Apple Puts A Stop to Think Secret
The internet is buzzing with the news that Think Secret will be required to cease and desist as a site as part of a court settlement. Most people think this is a bad thing (and it is a bad thing for Think Secret, obviously), but I’m not sure I agree. Let me tell you why.
There are tons of Mac fan blogs and web sites out there, like this one. A lot of them just report news, commentary and product hints and tips, like I do. Many of them follow in Think Secret’s footsteps, however, and try to be the engine behind Apple rumors and “scoops”. Think Secret was one of the first to do this, and it must be said they did it best. They had a cadre of “sources” in and out of the Apple corporate machine that fed them everything from confirmations of rumors to product design plans.
It ended up being the proprietary information like design plans that killed Think Secret, and on this point I agree. I think posting a company’s proprietary information on designs and products is wrong, and it should be punished. Is Apple being too harsh, taking it to court? No. If you follow Apple news at all, you know that they have given Think Secret plenty of warnings over the years. When someone repeatedly does something after you’ve asked them not to, you have to take it to the next level.
The shut down of Think Secret should serve as a caution for the remaining rumor blogs and sites out there. It isn’t OK to divulge secrets that affect a company or person’s bottom line. I’m sure now that Think Secret is down Apple will begin to turn it’s sites on other offenders, so exercise caution, rumor sites.
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December 20th, 2007 at 11:19 am
“When someone repeatedly does something after you’ve asked them not to, you have to take it to the next level.”
ABSOLUTELY in agreement here.