Apple and Fox: New Movie Deal via iTunes
Do Apple and Fox have a movie deal in the works? It seems to be the case. Fox and Apple have been in negotiations to have Fox movies available through iTunes for download as rentals. This could tie in quite nicely with an upcoming AppleTV upgrade also said to be in the works that would allow movie downloads straight to the set top box.
I said when AppleTV first came out that I wouldn’t get one until they had DVR capabilities, since I already had enough gadgets and gizmos hooked up to my TV. Basically, I’m looking for something that will help me to have less things plugged in to my television, not more. If AppleTV is going to be part of the Fox/Apple download deal, I’d say that’s a step closer to becoming something I’d buy.
Rumors about that Apple has been in talks with the other major studios to add movies from their labels to iTunes, but so far Fox is the only one that has concrete evidence to back it up. I’d love to see rentals in iTunes. I have been dissatisfied with having both Blockbuster and NetFlix as solutions, and would love a third option. If the price is right, iTunes downloads, Amazon Unboxed and Blockbuster or NetFlix could all work together to form the basis of a new movie rental market that I’d be happy to participate in.
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